She famously gave an entire studio audience, 276 people, each a Pontiac G6 of their own. By releasing the car nationwide by donating 276 cars to people on an incredibly popular talk show, Pontiac succeeded in making the G6 a household name overnight. However, soon after the show debuted controversy began. Though the sedans were given to people in need in Oprah’s audience, the taxes were not paid. Many of the winners were unable to even keep the vehicle because they simply did not have enough money to cover the cost of taxes.
The Pontiac G6 Sedan is also used in racing. The G6 took the place of the GTO.R in the Rolex Sports Car Series. Also, the G6 GXP is involved in Powerade Drag Racing. Though the G6’s marketing campaign was incredibly different than that of its competition, the maker succeeded in creating a brand that all became familiar with very quickly. Since then, other makers have been pushing vehicles more and more on talk shows by giving them away to deserving audience members. However, none have done it on quite the grand scale that Pontiac did.

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