Oakland Motor Car line, the Pontiac name was actually first used twenty years prior by the Pontiac Spring and Wagon Works, and linked to Chief Pontiac, who had led an uprising against the British shortly after the French and Indian War. In 1908, Pontiac and the Oakland Motor Company decided to merge under the name of the Oakland Motor Car Company, and their operations were joined in Pontiac, Michigan, to build the Cartercar. The next year, General Motors purchased Oakland.

The first General Motors Pontiac was conceived as an affordable six-cylinder that was intended to compete with more inexpensive four-cylinder models, and it was outselling Oakland within months of its introduction.

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